Discover Middlesex County

Situated in the heart of New Jersey, Middlesex County is a vibrant and dynamic destination, just an hour from major metropolitan hubs like New York City and Philadelphia. Renowned for its diversity, economic strength, thriving arts and culture scene, top-tier education, and commitment to innovation –the County is the best place to live, work, and play.

In 2017, Middlesex County embarked on a game-changing journey with the launch of its brand inclusive of logo, official color palette, and brand narrative that would be the base of an ongoing, multi-channel awareness campaign through advertising. Considered a vanguard and disruptor in the space of government administration, the County was the first in New Jersey to deploy a marketing initiative of this magnitude that would create a new brand identity, perception, and a unifying image that spans its jurisdiction of 25 municipalities with over 863,000 residents. The brand launch is the strategic cornerstone to a future-forward vision to drive economic growth in central New Jersey.  

Driven by innovation since the 1700s, Middlesex County is an ideal location for tapping into key resources and attracting a diverse, highly-skilled workforce. In fact, the County boasts one of the most educated workforces in the U.S. with over 45% of residents holding a Bachelor’s degree or higher. Consistently recognized for its highly-ranked educational institutions—from the Middlesex County Magnet Schools and Middlesex College to Rutgers University—the County plays a pivotal role in workforce development to meet the demands of tomorrow.  

Globally recognized as a hotbed for technological advancements, the County offers pioneering companies everything they need to turn visionary ideas into extraordinary success. Middlesex County’s 318-square-miles featuring robust city centers, picturesque rural communities, and historic sites such as East Jersey Old Town Village, is home to Fortune 500 giants including Johnson & Johnson, Colgate-Palmolive, and Bristol-Myers Squibb to trailblazers like Genmab and dsm-firmenich. Additionally, through its Destination 2040 economic vision, the County is investing in three key industry sectors: life sciences, food innovation, and autonomous technology.  

With a wealth of recreational and cultural experiences, Middlesex County is a playground for residents and visitors from all over the country. The County’s extensive 19-parks system spans over 6,300 acres, offering ballfields, playgrounds, jogging paths, hiking trails, a family skating rink, and an outdoor amphitheater that attracts 50,000 people every year for its Broadway-caliber Plays-in-the-Park series. A full array of live shows, plays, concerts, and comedy acts can be enjoyed at The State Theatre New Jersey, New Brunswick Performing Arts Center, Carteret Performing Arts Center, Avenel Performing Arts Center and many more venues – explore them at MiddlesexCountyCulture.com.   

Middlesex County is bettering the lives of residents and providing economic growth opportunities to business and industry. Follow us on Facebook, Instagram, and LinkedIn  to stay connected and learn more about everything happening in Middlesex County!