DataCity is a marquee investment by Middlesex County government, becoming the first in the nation to host a smart-mobility living lab in the heart of a dense, urban city. The program covers an approximately 3.2-mile stretch of roadway in downtown New Brunswick. 

The plan to deploy the full-corridor data collection, data sharing, and application testing capabilities on an open-road testbed with more than 100,000 average daily traffic and real-world city and highway congestion – is unmatched. Additionally, there is a digital twin, based on the data from the deployment of lidar, computer vision, and other sensors and cellular V2X (Vehicle-to-Everything) connectivity for partners to utilize for their own testing purposes. 

Middlesex County is ideally located along the northeast corridor with a robust transportation network of highways, waterways and railways. Moreover, DataCity is situated in a rigorous testing ground with all four seasons, diverse terrain and dense populations to gather critical real-world data.

Finally, the real sustainable power of the County is in its deep relationships including partnerships with Rutgers University CAIT, the New Jersey Department of Transportation, and private companies to fuel DataCity. And partnerships with Verizon and Iteris, the County will launch its Vision Zero Initiative to improve traffic safety at intersections and pedestrian crossings. Together, DataCity roadside Connected and Automated Vehicle applications will develop real-time intelligence to alert pedestrians and vehicles of potential vehicle conflicts and near-miss situations for crash avoidance.

The future is now in Middlesex County, New Jersey.